PROJECT 3

​I was tasked to bring a "new look and feel" for the Shutterfly app.

 

I worked with a much larger team, stretching across three offices, to take all I had learned about mobile e-commerce apps and build a fully functional app that our users wanted.

 

I helped architect an entirely new flow and navigation structure for the whole app in the process.I led the effort to redesign, rethink the IA, test, iterate, and release an app that brought in millions of dollars in revenue and nearly half of our new customer acquisition. It enjoys a 4.5-star rating on the Apple App Store.